Branding your Company: How do you stand out above the competition?

Branding Your Company

            Branding a new company might be difficult but there are some things that you need to pay attention to while trying to increase your name recognition. Here are some tips that you should remember while branding your company.

1.     You need to remember to brand your company with a great image and a message that represents your company well. Develop the image that coincides with the brand and your message.

2.     Having a mission statement that represents the company will show the customers the value that you will provide to your clients and customers.

3.     A tagline is important so people can remember it and show who you are and what you do.

4.     Keep up with the media and your website so people can easily go see what you have been up to and look at what experiences you have been able to achieve.

5.     It is important to participate in other companies' events so your name can be recognized and introduced to clients and allow business networking to begin.

6.     Hire an industry professional to conduct a survey about your company so your customers can read other review on your services.

7.     Make sure that search engines will assist others to locate your business easily when  looking for information about your services you provide.

8.     It is important to establish your brand by updating the financial value or potential value that relates to your company.

There is a website available that is extremely helpful in creating your brand and making sure everything is ready to be released. Please visit http://aboutpublicrelations.net/ucmckerns3.htm for more information and about the branding process and tips on how to correctly make your company known.

Dreamworks Event Designs

Upcoming bridal/event planning shows

Aug 12 | Colorado Bridal Show

Embassy Suites Hotel Downtown Denver

12:00 PM - 4:00 PM

1420 Stout Street, Denver, CO 80202

(303) 400-3470

http://www.bridalshowcolorado.com

Tickets: $7.00 On-line | $9.00 At The Door

Aug 19 | Rocky Mountain Bridal Show

11:00 AM - 4:00 PM

Colorado Convention Center

700 14th Street - Mile High Ballroom, Denver, CO 80202

(303) 650-0674

contact@rockymtnbridalshow.com

http://rockymtnbridalshow.com/show.html?show.id=2337

Tickets: $7.00 On-line | $10.00 At The Door - $2 discount available on site

Tuesday, September 11, 2012
11:00am - 3pm

1420 Stout St.
Denver, CO 80202
Directions: 303-592-1000

South Denver Metro
1st Major South Denver Bridal Show of the Season!
September 16, 2012

10345 Park Meadows Drive
Lone Tree, Colorado 80124
(Can be seen from I-25, Lincoln Avenue Exit)
[Light Rail: Take E or F Line to Lincoln]
Directions: (303) 935-0004

Sample Elegant Wedding Cupcakes
At The Show!

 

History Facts of Event Planning

  Event Planners can be defined as the systematic management of events and gatherings according to Event Planning America. This industry is one of the emerging sectors with a promising future. When we look back in history,  event planning was hardly considered a profession and now it is one of the most successful professions in the service. There is no set time that dates back when the industry of Event Planning began but there are some facts about how it is evolving into what it is today. This industry has taken a positive turn in the last two decades and has grown enormously. The Entrepreneur website for Event Planning says the annual spending for the special events worldwide is estimated at over $500 Billion dollars and is still growing. Over the last century the massive developments faced by all nations and this has uplifted lifestyles of individuals and business making it important for the industry.

          A reason why the industry has grown is because of globalization. This has added to the national businesses calls on event planners to plan their own special event. Event planners are helpful in large corporations because there are a lot of things that need to be established on top of work that might be easier for a planner to do.  The social and corporate markets are the two that are most likely to hire a planner. These days, the social event market is booming due to the baby boomers. “As the baby boomers age, they have more to celebrate-and do” (Entrepreneur.com)! These boomers are celebrating milestone birthdays, and other achievements in their life. Another event that is becoming popular in the younger generation is the children’s birthday parties. Over the top first birthday celebrations and amazing sweet 16s are contributing to the rapid growth in the event planning industry.

          Studies have shown that the average planner will earn about $60,000. These earnings do not come over night. It takes an event planner two to three years to make a healthy profit and the main reason for that is because clients come from word of mouth. The referrals from other clients help spread the word about the specific company and if it is successful or not

          Event planning is continuing to grow in a positive direction with more power and strength and it is going towards a goal of excellence among other service sectors too.

          The websites where I got some of these facts are http://www.entrepreneur.com/downloads/guides/1313_Event_Planning_ch1.pdf and http://eventplanningamerica.com/article-details.aspx?aid=39&title=Development-of-Event-Planning-Over-the-Last-Century If you are interested in the history of this industry, these  websites are great informatives. 

The Groom’s Wedding Guide

          Men, you have done your part by popping that very important question but now what? Do you get to sit back and relax while everyone plans your wedding? That will not make your fiancé very happy so here is a list of what you need to do during the wedding planning process.

          The first thing that you can start doing is make a list of family, friends and co-workers that you would like to invite. This will give you both an idea of how many people you would like to attend and how many people your ceremony and reception area can hold.  It is hard to invite everyone that you know but attempts should be made to limit the number for budget concerns.

          Helping out with the wedding budget is a good idea. Be prepared because the average American wedding cost between 15k-25k and is increasing annually so suggest have a dinner with both families so everyone can discuss what costs can be covered.  Traditionally, the bride’s family pays for the wedding and the groom’s pay for the rehearsal. However, it is common these days to try to split the wedding between both families as much as possible.

          The groom can help out by calling vendors and finding out information about them. It is easy to set up appointments as well,  this is a great easy way to help out in the process. The vendors can sometimes be hard to schedule an appointment,  so it is a good idea to talk to your bride to be and find out a couple dates and times that would work best before contacting the vendor.

          Choosing your Best Man and Groomsmen can be a little complicated for the men. It is important to remember that if you have a brother, that is typically who will be your best man and your friends will be the Groomsmen. If your fiancé has a brother it is important to include him into your Groomsmen line. By this time you will be getting a hang out what responsibilities you have. A great website for any man of the wedding should look at would be http://www.thegroomguide.com/groomduties3.html. This website goes into a lot of details of what you need to be doing until the moment you say I do. 

Celebrity Wedding Planners: ~For the Inspired Planner~

Celebrity Wedding Planners Advice

Charlie Scola (aka “PartyCharlie”) who is a celebrity event planner from Los Angeles has a book that will help event planners and planners alike, receive professional advice from a celebrity  stand as well as being and experienced planner. The book “Party Planning Secrets: The Ultimate Guide to a Successful Party” shares his secrets on creating successful celebrations and parties. Charlie Scola has a long list of famous celebrities he has planned events for and this book helps share some of his secrets of his success.

        Another celebrity planner Diann Valentine explains how she became the planner she is today. She started her company when she was a senior in high school and had $100 in her pocket. She stated that what helped her become great is by paying attention to her competition. She needed to be miles better than her competitors and different at the same time. Her show “I do Over” on WE TV, helps brides who’s weddings have become more of a hassle then an enjoyment. She helps the wedding get turned around. Something that any planner should read is her book “Weddings: Valentine Style.” She aims to inspire her readers and help them imagine what their weddings could be. 

      

  One of the most famous planners that loves helping brides in need is David Tutera. He is a bridal fashion designer, designer, author and professional speaker. Mr. Tutera hosts his own show on the network of WE called My Fair Wedding with David Tutera where he helps brides in need have the wedding they have always dreamed about. He is also the author of seven books. Mr. Tutera has been awarded “Best Celebrity Wedding Planner” and also was named by Modern Bride Magazine one of the Top 25 Trendsetters of the Year. David Tutera has published a total of seven books that aim to help people plan for their weddings. Any of these books are a planners helper.
My Fair Wedding (Gallery Books), The Big White Book of Weddings: The How-to Guide For The Sawy, Stylish Bride (St. Martins Press), Disney’s Fairy Tale Weddings (Disney Publishing), Big Birthdays (Bulfinch Press), The Party Planner (Bulfinch Press), America Entertains: A Year of Imaginative Parties (Stewart, Tabori, and Chang), and A Passion for Parties: Your Guide to Elegant Entertaining (Simon & Schuster).

       

         Colin Cowie is the next celebrity who has put his knowledge into books for other people to read and learn about. Mr. Cowie is a well-known event planner to the stars and one of his most recent planned parties was for Oprah Winfrey’s farewell to her show. He has been a host to television shows and was a member of the CBS Early Show for eight years. He has written eight books, including five wedding books. Colin Cowie Weddings, For The Bride, For The Groom, Extraodinary Weddings,  and Colin Cowie Wedding Chic. He also has two cookbooks, a book on living with style, and three books with design. Also, Mr. Cowie signed a three book deal with Sterling Publishing where his first out of the three will be coming out in the fall of 2012.  

        These  four top of the line wedding planners are individuals to look out for in the future.  Any of their books would be helpful for any kind of event planning or just for a fun to read about planning specialized events such as weddings or as simple as a birthday party. Stay tuned, you may be the celebrity planner!

Keep up the event Spirit!

Gloria Lightner

Event Planner

Dreamworks Event Designs

Upcoming events @ Dreamworks Event Designs

Weddings! Weddings and more Weddings!

OMG! Where do I start? The company has been approached to plan various events this year! From birthday and cocktaill parties to rehearsal dinners and Weddings!

We have been connected with some very powerful and professional vendors to make the clients events successful! Such vendors are Downtown Aquarium, Holiday Inn Lakewood, Valley Country Club, The Chophouse, Mc Boat Photography, Makery Cake, Elegant Bakery, Rock Candy DJ and many many more!

On July 28, 2012, marks the huge and elegant wedding ceremony and reception in bling and bliss! The colors will be  bold and gracious, can you say Black and White? The ambience will be simplicid! I can't wait for the decorations, the ceremony, the reception, the limousine entrance! The occasion will be endless! Stay tuned for more information and photos of the most elegant wedding ever!

What can I say about our next wedding scheduled, August 18, 2012? The eco-friendly decor and ceremony will introduce the audience in a glimpse of relaxation and simple elegance with greenery and glorious floral picasa! Thanks to Valley Country Club for making this event a huge success!

Next two scheduled weddings:

September 22, 2012

June 15, 2013

And a host of other events to follow! Stay tuned to our blog for more pictures, more events and more details of how Dreamworks Event Designs is taking the event industry to the next level!

Ready? Get set? Go!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Staging the event

There are some things that you need to pay close attention to while you are planning and staging your events. Here are some tips for helping you through the process.

Tip 1: Have a Plan

Your plan should include a timeline and everyone’s responsibilities for the upcoming days and the day of the event. It is also a good idea to have someone who has good project management skills to help the process move smoothly.

Tip 2: Create a Theme

Having a theme helps get the ball rolling on what you need to buy for the event and how you want it to look. This step requires you to do some research on what your event will be like and how it will attract your guests and help them have a great time.

Tip 3: Set a Budget

The budget is one of the most important things to pay attention to when you are staging your event. There has to be an understanding of how much money can be set aside for each part of the party. It is easy to go above your budget without knowing so setting it now helps down the road.

Tip 4: Pick the Perfect Spot

Location is key to any event. You want to be happy with the end results and those results manly focus on the event location. The venue has to fun and unique and it has to match with your events theme. At this stage the budget will come into play and hopefully it will help the process go smooth. 

Tip 5: Manage Effectively

The people who are in charge of the event should be able to handle all of the details.

Things go wrong from time to time and it is important for the problems to be taken care of. This tip helps ensure that everything will be in code and will help provide the essentials for the event.